Hasselblad And Sony Go Luna
Hasselblad has announced a partnership with Sony, with plans to market the Lunar, a state-of-the-art, Italian-designed “ultimate luxury” mirrorless, interchangeable lens camera early in 2013.
Hasselblad’s New Business Development Manager, Luca Alessandrini said, “We’ve developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.
“Lunar, which can be used in fully automatic or fully manual mode, has been designed to be easy to use and versatile but with all the advanced technology employed in top DSLRs. For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features.
“And for the first time ever we are using carbon fiber, titanium, wood, leather and precious metals – including gold. The camera grip itself offers unparalleled ergonomics and has been developed to embrace both compact E-mount and the larger professional A-mount lenses.”
At Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony’s E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 ($6500) appears to share a lot of technology with Sony’s recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED “True Finder” EVF, and the “TriNavi” navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available “in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.”
The Lunar, which is set for launch in the first quarter of 2013, will be available “in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.”